February – May 2013. Within the partnership between Sant’Anna and University of Trento and the EIT ICT Labs initiative, Alberto, Andrea Piccaluga, with the fantastic support of Andrea Paraboschi (DJ by night and PhD student by day), have started a new course for the EIT ICT Master students.

 

 

On February the 21st Alberto and Andrea traveled  to Trento for their first class, and they met with a variegated and international group of students. The course focuses on business development and features a business game simulation created in collaboration with Gian Paolo Balboni (Telecom Italia).

 

 

 

 

 

Short description of the course:

The course is designed to introduce students to the fundamental drivers that bring innovative product and services into the market. The course will include four lecturing moments and a seven-weeks long business game. During the “hands-on” activity, external speakers (managers, consultants, etc.) will advise working groups.

 

Student commitment

Upon enrolling into this course, students commit to come to class prepared to comment on the required readings and to actively participate. During the fourth lecture, students will be divided into consultancy teams; each team is expected to work on the various tasks that are going to be assigned by the instructors.

Attendance is compulsory.

Schedule, topics, descriptions, readings

The course is divided into three parts.

1. During the first four classes we will explore Business Model innovation and R&D Management processes.
2. The second part is a seven-weeks long hands-on session: it consists of a business game in which groups of students will:

• focus their work on a real scenario (Smart Cities);
• develop an innovative business for a TELCO company;
• interact with managers and potential clients to shape their business.

1. In the last part of the course (last four lessons), we will use the results of the teamwork to introduce new theoretical elements and management tools. We will focus on modular versus architectural innovation as well as on intellectual property management and strategy.

The course will take place on Thursdays and Fridays, in Room A216, with the following calendar.

 

Date	Topic	Suggested Readings	Hours
Feb 21, 2013  (Thursday) 2.30pm-6.30pm	Course introduction + Business Model Innovation Journey (part I)	Chesbrough, H., Di Minin, A., & Piccaluga, A. (2013). Business model innovation paths. In L. Cinquini, A. Di Minin & R. Varaldo (Eds.), New Business Models and Value Creation: A Service Science Perspective. Milano: Springer Italia. Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing Your Business Model. Harvard Business Review(December).	4
Feb 22, 2013  (Friday) 8.30am-12.30pm	Business Model Innovation Journey (part II)		4
Mar 14, 2013  (Thursday) 2.30pm-6.30pm	R&D Management (part I)	Ford, S.,  Garnsey E. and Probert, D. (2010). Evolving corporate entrepreneurship strategy: technology incubation at Philips. R&D Management, 40: 81-90. Di Minin, A., F. Frattini, and A. Piccaluga. 2010. Fiat: Open Innovation in a Downturn (1993-2003). California Management Review, 52(3): 132-59. Gassman, O., Enkel, E. and Chesbrough, H. (2010), The future of open innovation. R&D Management, 40: 213-221.	4
Mar 15, 2013  (Friday) 8.30am-12.30pm	R&D Management (part II) + Business Game introduction		4
Mar 22, 2013  (Friday) 10.30am-12.30 pm	Teamwork  Kick-off with your Team!		2
Mar 29, 2013  (Friday) 10.30am-12.30 pm	Teamwork  The Challenge		2
Apr  5, 2013  (Friday) 10.30am-12.30 pm	Teamwork  Know your customer	Garvin, D. A., & Levesque, L. C. (2006). A note on scenario planning. Harvard business School, 9-306-003.	2
Apr 12, 2013  (Friday) 10.30am-12.30 pm	Teamwork  Pitching for your market		2
Apr 19, 2013  (Friday) 10.30am-12.30 pm	Teamwork  Hands-on experience		2
Apr 26, 2013  (Friday) 10.30am-12.30 pm	Teamwork  Build up your canvass		2
May 3, 2013  (Friday) 10.30am-12.30 pm	Teamwork  Final showdown		2
May 9, 2013  (Thursday) 2.30pm-6.30pm	Wrap-up session + Modular vs Architectural innovation (part I)	Baldwin, C. Y., & Clark, K. B. (1997). Managing in the age of modularity. Harvard Business Review, 75(5), 84; Chesbrough, H. W., & Kusunoki, K. (2000). The modularity trap: Innovation, technology phases shifts and the resulting limits of virtual organizations. In D. Teece (Ed.), Managing Industrial Knowledge: Russell Sage Press;	4
May 10, 2013  (Friday) 8.30am-12.30pm	Modular vs Architectural innovation (part II)		4
May 23, 2013  (Thursday) 2.30pm-6.30pm	IP Management and Appropriability of Innovation (part I)	EPO Patent Teaching Kit. Chesbrough, H. W., & Christensen, C. M. (2001). Technology markets, technology organization, and appropriating the returns from research. HBS Working Paper; Chesbrough, H. W. (2007). Why companies should have open business models. [Article]. Mit Sloan Management Review, 48(2), 22-28. Teece, D. J. (1986). Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy. Research Policy, 15, 285-305; Teece, D., & Pisano, G. (2007). How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture. California Management Review(Fall);	4
May 24, 2013  (Friday) 8.30am-12.30pm	IP Management and Appropriability of Innovation (part II)		4

 

References

• Gladwell, M. (2008). Outliers: The story of success: Little Brown.
• Baldwin, C., & Clark, K. B. (2000). Design Rules: the Power of Modularity. Cambridge, MA: MIT Press;
• Osterwalder, A. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, New Jersey: John Wiley & Sons.
• Prahalad, C., & Bettis, R. (1986). The Dominant Logic: A New Linkage between Diversity and Performance. Strategic Management Journal, 7, 485-501.
• Davis, J. L., & Harrison, S. S. (2001). Edison in the Boardroom. New York: John Wiley & Sons.
• Pisano, G. (2006). Profiting from innovation and the intellectual property revolution. Research Policy, 35(8), 1122-1130;
• Teece, D. J. (2000). Managing Intellectual Capital. New York: Oxford University Press.

 

You may be also interested in reading:

• Campbell, T. (2012). Beyond Smart Cities: How Cities Network, Learn and Innovate: Routledge.
• Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant. Boston, MA: Harvard Business School Press.
• Zichermann, G., & Linder, J. (2010). Game-based Marketing: Inspire Customer Loyalty Through Rewards, Challenges and Contests. Hoboken, NJ: Wiley;